The article discusses the importance of key performance indicators (KPIs) for startups and provides insights into the essential metrics that founders should focus on. It emphasizes the need to understand unit economics, including customer acquisition cost, customer lifetime value, and payback period. The article also highlights the significance of estimating the total addressable market and being realistic about growth costs. By identifying and mastering these critical KPIs, founders can gain a better understanding of their business and present a compelling case to investors. Ultimately, the article underscores the importance of focusing on the few key numbers that truly matter for a startup's success.
Startup KPI's to master By Lewis Hower
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