The article emphasizes the importance of protecting intellectual property (IP) for startup founders. It states that IP, including patents, trademarks, copyrights, and trade secrets, is a valuable asset that can drive revenue, add to a company's valuation, and provide a competitive advantage. To protect IP, founders should have employees and contractors sign proprietary information and invention assignment agreements, ensuring ownership of creations. Patents offer broad protection and can attract investors, while trademarks protect brand names. Copyrights cover creative works, and trade secrets should be guarded through measures like non-disclosure agreements. Failing to protect IP can have negative consequences, while securing it can contribute to a company's success and growth.
Protecting Intellectual Property: What Every Startup Founder Needs To Know By Julia Figueiredo
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