The article discusses the pros and cons of bootstrapping a startup, which refers to financing it through early product sales instead of seeking external funding right away. Bootstrapping allows entrepreneurs to retain more control and equity in their company when they eventually seek investment. It also gives them the opportunity to demonstrate traction and revenue, making them more attractive to investors and potentially leading to better deal terms. However, bootstrapping can be challenging, especially when it comes to hiring top talent and gaining validation from investors. The decision to bootstrap or seek funding depends on various factors, such as the need for upfront investment, the ability to attract employees without salaries, and the potential benefits of investor validation. Ultimately, bootstrapping can be advantageous if it aligns with the company's goals and circumstances.
Startup Bootstrapping Revenue Funding By DeMarcus Williams
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